Hi !

I'm Farha. With an MBA in Marketing and 10 years of experience as a Digital Marketing Manager for two multinational companies, I've had a fulfilling career. But my most rewarding role? Becoming a mother to my baby girl.

Balancing motherhood and my professional life has been a journey, and now, I’m excited to share my latest venture with you: NEONERA

Growing up, I found socks to be drab and often made from subpar materials. It wasn’t something I questioned—until my travels opened my eyes to what could be. That’s when the idea of bringing vibrant, comfortable, and high-quality socks to India really resonated with me. 

Neonera is born from two words: "Neon" and "Era." And did you know? India is the world’s largest producer of cotton, known for its excellent yarn quality—which we use to craft our socks. As a mom, I’ve made sure that every pair not only looks great but also meets the highest standards of comfort.

So, let’s embark on this colorful journey together with Neonera socks—little pieces of art that brighten up our lives.

Also, every sock design and its comfort is approved by my toughest critic my 6 year old daughter! She’s a tough boss, but that just means you’re getting the best.

Looking forward to seeing you around! ♥️